Character Created in The Times Wins Place in Films With Colleen Moore in Leading Role
Ella Cinder’s dream has come true. The famous character created in the Los Angeles Times by Bill Conselman and Charlie Plumb will be enacted in the film by Colleen Moore, First National Pictures actress.
The thousands who have followed the adventures of Ella, the Cinderella of today, will be happy to know that a contract was closed yesterday between John McCormick, producer of Miss Moore’s pictures, and executive head of First National Pictures on the Coast and Sig Schlager, controlling the film rights, whereby Colleen Moore will play Ella Cinders on the screen.
So enthused was McCormick and other First National officials with the acquirement of Ella Cinders, that immediate steps were taken to prepare Ella for early production. Directly upon the consummation of negotiations McCormick announced the engagement of William Conselman to write the adaptation of Ella Cinders for the screen.
In the last two years, since the making of “Flaming Youth,” “Sally,” and subsequent pictures, including “Irene,” her latest vehicle, Colleen Moore has risen to an enviable position as a drawing card in motion-pictures.
STORY REFLECTING DREAMS
In acquiring Ella Cinders for Miss Moore, McCormick feels she will have one of the most human stories ever filmed – one reflecting the dreams of every American girl and showing the courageous rise of Ella from “slaverydom” to eminence as a film star.
William M. Conselman and Charles Plumb were members of The Los Angeles Times staff prior to the launching of their now famous comic strip, which appears daily in The Times and nearly 100 other large publications throughout the country.
All the characters already known to readers of The Times will appear in the picture version, according to McCormick. There will be, besides Ella, Ma Cinders, the wicked stepmother; Lotta and Ima Pill, Ella’s envious half-sisters; O. Watters Neek; Cyril Sweete; Walte Lifter, our “hero;” J. Wallingford Whiffle (Pa Cindres,) the film producer, and all the others.
“I have great faith in ‘Ella’ as a motion-picture production,” said said [sic] McCormick last night, “because it is a human document of the kind rarely available for motion-picture purposes. The story of Ella is one fundamentally American and sympathetic. It has pathos, comedy, drama and intrigue. It is a wholesome yarn and, indeed, has won the commendation not only of the general public, but all classes of people. In this it differs vitally from the usual comic strip. Ella has been unique as a comic strip, and I have every confidence that it will convey the same quality on the screen.”
“I have loved Ella Cinders ever since I started following her career in The Times,” said Colleen Moore, the young actress who will portray the role. “I am tremendously enthused over the translation of Ella into screen form, and I believe it will give me very opportunity for reaching the hearts and sympathies – and approval – of the vast public that already has been so kind to me.”
The fairy tale quality of Colleen Moore’s rise to stardom is similar in many respects to the story of Ella Cinders, as created by Bill Conselman and Charlie Plumb.
Alfred E. Green, who piloted the star in her film version of “Sally,” and, who recently completed directing her in “Irene,” the James Montgomery musical comedy, is going to direct Miss Moore in Ella Cinders and no better directorial judge could be selected, in the opinion of the star and those with whom she is associated.
New Fame for Ella
First National will present Colleen Moore, in a screen version of The Times comic strip which has won the interest of thousands of readers. Production will be made on lavish scale and will show the rise of little Ella Cinders from the slavey life to that of star in film world.
William Conselman, author of the strip, is now engaged on adaptation and work will commence immediately the strip is ready.
Film industry pays honor to two former Los Angeles Times men, Conselman, who is author of the “Ella Cinders” strip and Charles Plumb, who is the artist of the fairyland story.
This appeared in the Los Angeles Times on January 31, 1926. Location: [Part II] p. 2